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Wednesday, 7 April 2010

GM shutting down its Hummer brand for good and New Alfa Romeo Giulia coming in 2011

GM shutting down its Hummer brand for good and New Alfa Romeo Giulia coming in 2011General Motors announced today that it will shut down its Hummer SUV sort for good. After the deal to sell the sort to Sichuan Tengzhong Heavy Industrial Machinery failed to receive Chinese government approval in February, GM announced that it will consider other offers for the iconic American sort but it appears that now GM has decided to advise forward with closing the brand. In order to sell the remaining 2,200 new Hummers still in stock, GM will run incentives through the end of Apr and is offering $4,000 off 2010 H3s and H3Ts, $5,000 off 2009 H3Ts and $6,000 on 2009 H2s or H3s. Also, a new advertising campaign with “Last modify to buy a Hummer” message, will run in 20 key markets promoting the discounts.
GM shutting down its Hummer brand for good and New Alfa Romeo Giulia coming in 2011Later this year, Alfa Romeo’s Giulia is due to arrive. The new model, which will change the aging 159 range, appears to be a larger version of the Giulietta.

This new car will ingest a modified form of Fiat’s C-Evo platform that’s used in the smaller Giulietta (and another upcoming midsize Chrysler models). The platform, which will be longer and wider, is set to make the Giulia a true D-segment sedan. The car will ingest the same suspension arrangement, with MacPherson struts in front, two-link setup in back, as the Giulia.

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